CLIENT: The Coca-Cola Company
BACKGROUND: Brand identity design to promote Coca-Cola's sponsorship of the Wimbledon Tennis Championships. Working with the Wimbledon and Diet Coke brand managers, I designed this identity which is a marriage of two quite far removed brands, both culturally and aesthetically. The end result was very well received by both parties and subsequently led to me developing advertising for print, television and environmental display.
DELIVERABLES: Sponsorship identity, master artwork, merchandise design, promotional graphics, copywriting, editorial & environmental advertising materials, and physically applying my poster design to the players fridge on Centre Court!
CLIENT: The Coca-Cola Company
BACKGROUND:
Packaging design for the low carbonated soft drink ‘Lilt’. The brief was to retain the core brand values, whilst revitalizing what had become an outdated design. The project further extended to brand development graphics, promoting Coca-Cola as the official sponsor of the Notting Hill Carnival.
DELIVERABLES: Packaging design, on-can and point of sale promotions, sponsorship identity graphics.
CLIENT: The Coca-Cola Company
BACKGROUND: Brand identity design to promote Coca-Cola’s Cricket sponsorship in India. I created the logo and was responsible for the providing usage guidelines to ensure the brand was applied consistently at local events and school playgrounds.
DELIVERABLES: Sponsorship identity, master artwork, identity application guidelines, environmental graphics, promotional materials, merchandise design.

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