CLIENT: Self-Initiated Project
BACKGROUND: The Ace Cafe Reunion logo was designed to promote an event that celebrated the cultural importance of the Ace Cafe - a transport cafe and popular meeting place of the 'Ton-Up Boys' in the 1950s. The event was held in 1994 on the 25th anniversary of the caf's closure and attracted over 12,000 bikers on the day, the largest ever gathering of its kind in the London. Subsequently funds were raised, the site purchased and the premises renovated to function again as a meeting place for petrolheads worldwide. I further developed the brand identity and with two business partners registered the trademark Ace Cafe London.
DELIVERABLES: Event organiser, brand identity design, merchandise graphics, environmental graphics, interior design, marketing and promotional materials.
BACKGROUND: The Ace Cafe Reunion logo was designed to promote an event that celebrated the cultural importance of the Ace Cafe - a transport cafe and popular meeting place of the 'Ton-Up Boys' in the 1950s. The event was held in 1994 on the 25th anniversary of the caf's closure and attracted over 12,000 bikers on the day, the largest ever gathering of its kind in the London. Subsequently funds were raised, the site purchased and the premises renovated to function again as a meeting place for petrolheads worldwide. I further developed the brand identity and with two business partners registered the trademark Ace Cafe London.
DELIVERABLES: Event organiser, brand identity design, merchandise graphics, environmental graphics, interior design, marketing and promotional materials.