CLIENT: Chris Froome - Road Racing Cyclist
DESCRIPTION: I was commissioned to develop this signature wordmark for Froomey - Winner of the 100th edition of the Tour de France in 2013, and again in 2015, 2016 and 2017. This was used as a masthead on his Website and on the cover of his 2014 autobiography "The Climb".
DELIVERABLES: Design audit, graphic design, master artwork, design guidelines.