ARTIST: Elton John
BACKGROUND: After more than half a century on the road, Elton has embarked on his final tour. The ‘Farewell Yellow Brick Road' Tour consists of more than 300 shows across five continents before reaching its conclusion in 2021.
DELIVERABLES: Merchandise design development. Project co-ordination with external designers, printers and manufacturers. Facilitating the development of an online customisable 'Era and venue specific’ T-Shirt offer.