ARTIST: Kanye West
BACKGROUND: In conjunction with the launch of his album ‘The Life of Pablo’ and the ‘Saint Pablo’ Tour, Kanye West launched a pop-up project selling Pablo branded merchandise with graphics designed by Cali Thornhill DeWitt.
DELIVERABLES: As UK Creative Director of Bravado, the merchandising Label of Universal Music Group, I was the brand guardian for the 'Pablo' brand, overseeing design, presentation, print production, sourcing, sampling and manufacturing for the delivery of this project across 21 international cities and sharing content across multiple social network channels.

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