CLIENT: Universal Music Group (Bravado)
BACKGROUND: ​​​​​​​In conjunction with the launch of his album ‘The Life of Pablo’ and the ‘Saint Pablo’ Tour, Kanye West launched a pop-up project selling Pablo branded merchandise with graphics designed by Cali Thornhill DeWitt. As UK Creative Director of Bravado, the merchandising Label of Universal Music Group, I was the brand guardian for the 'Pablo' brand and the delivery of this project across 21 international cities and sharing content across multiple social media channels.
DELIVERABLES: Graphic design, presentation delivery, print production supervision, sourcing, sampling and manufacturing.