ARTIST: Sex Pistols
BACKGROUND: Working alongside our A&R departments, I have been responsible for the design content and creation of new business presentations to artists such as Led Zeppelin, Michael Jackson, The Clash, Amy Winehouse, and 5SOS. These documents inform an understanding of the audience demographic and help us to develop a strategy enabling the assets to be further expanded and capitalised upon. The Sex Pistols Brand guide is an example of one of these presentations.
DELIVERABLES: Research and immersion into the band’s history. Design audit and assessment of key artwork assets. Demonstrate strategic thinking. Manage workflow and collaborate with our A&R and creative to produce a cohesive informative document.