CLIENT: Self-Initiated Project
BACKGROUND: The Ace Cafe Reunion logo was designed to promote an event that celebrated the cultural importance of the Ace Cafe - a transport cafe and popular meeting place of the 'Ton-Up Boys' in the 1950s. The event was held in 1994 on the 25th anniversary of the caffs closure and attracted over 12,000 bikers on the day - the largest ever gathering of its kind in the London. Subsequently funds were raised, the site purchased and the premises renovated to function again as a meeting place for petrolheads worldwide. I further developed the brand identity and with two business partners registered the trademark Ace Cafe London.
DELIVERABLES: Event organiser, brand identity design, merchandise graphics, environmental graphics, interior design, marketing and promotional materials.

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