CLIENT: Adele - Tour Merchandise
BACKGROUND: In 2016 Adele undertook a World Tour, performing 107 shows in 10 months, culminating with ‘The Finale’ at London’s Wembley Stadium in 2017. As UK Creative Director of Bravado, the merchandising Label of Universal Music Group, I was the brand guardian overseeing the implementation of the 'Adele' brand across all touchpoints and social media channels. 

DELIVERABLES: Graphic design, livery, brand guidelines, marketing via social media channels.